Wilfred Emmanuel-Jones, or the Black Farmer as he’s best-known, is a farmer and influential businessman. The founder of the Black Farmer food brand, Wilfred has also worked as a politician and television star. The farming community is not the most diverse and this is something Wilfred has looked to address with his Black Farmer Scholarship programme which encourages more ethnic minorities to get into the farming industry. He is also an inspirational virtual speaker who regularly uses his platform to inspire audiences and champion British farming.
In 2007 Wilfred saw his lifelong dream come to fruition with the launch of the Black Farmer. Rearing local meat and growing vegetables and coffee his produce was soon winning national awards. Based in Cornwall, his business was unique due to the fact it specialised in gluten-free produce including his delicious sausages.
As he became more well-known in the public eye, Wilfred was approached by Channel 4 to make a TV series about his farm and life. Here he took a group of ethnic minority teenagers to his Devon farm and showed them the benefits of learning farming and agricultural skills. From here he began his scholarship programme and in 2020 was awarded an MBE for services to farming. During his virtual speaking events, Wilfred can discuss his fascinating career so far, his views on diversity and inspire audiences with his wonderful anecdotes.
Starting his career in the catering industry, Wilfred worked on the television series Food and Drink and was a television producer and director for 15 years. But farming was always his dream and using money he’d saved from his TV career, Wilfred moved from London to Cornwall to open his own farm. Working in an area that wasn’t particularly diverse, Wilfred soon gained a reputation as the ‘Black Farmer’ which later became his brand name.
In recent years Wilfred has also opened his own marketing agency in London specialising in food brands and his client list includes Lloyd Grossman, Kettle Chips and Plymouth Gin. Wilfred’s engaging, charismatic and humorous approach makes him a hit at all of his virtual speaking events giving audiences everywhere a boost.
Wilfred Emmanuel-Jones is regularly booked to engage audiences at virtual events, read their latest feedback below:
“Thank you for making our awards evening such a success. A significant number of individuals commented to me that they found your talk to be both interesting and inspirational. To have positive comments from such a diverse audience is an indication of how your presence enhanced the event for all who were present.” – Havering College
“You were a big hit with the parents, children and staff – a real achievement to be able to address such a varied (and demanding) group of people! As I’d seen you ‘in action’ before, I knew your story would appeal and I really do think you were an inspiration to the entire audience on the day – thank you.” – St Margaret’s Preparatory School
“Can you pass on my thanks to Wilfred, the talk was very successful and has stimulated quite a lot of debate!” – Kingston Maurward College