Orlando Machado

Orlando Machado is a leading voice in artificial intelligence, data science and digital transformation. With more than thirty years of experience turning complex data into commercial impact, he helps global brands unlock value through responsible innovation. Known for his clarity and depth, Orlando brings intelligence, warmth and vision to every virtual stage. His insights help organisations embrace AI and analytics with confidence, blending technical precision with human understanding.

Orlando began his career as a statistician at the University of Leicester, building predictive models for public health planning. He later joined the BBC as a capacity analyst, forecasting technology needs during the broadcaster’s early digital transformation. His leadership talent soon took him to Wunderman, where he sat on the UK board and led analytics for major marketing campaigns. At dunnhumby, he headed analytics for Tesco and its partners, helping to shape the modern use of customer data in retail. He then became Chief Data Scientist at MoneySuperMarket, driving insight-led innovation in online financial services, before joining Aviva as Group Chief Data Scientist, where he transformed how one of the world’s oldest insurers understood and served its customers.

In 2021, Orlando joined The LEGO Group as its first Chief Data Officer, designing and launching its global Data Office. He established a centre of excellence for data science and AI, creating new ways for the company to unlock value from data while protecting the privacy of its young users. His leadership helped LEGO use predictive models and machine learning responsibly across operations, marketing and customer experience. Alongside this, he has held senior governance roles including Non-Executive Director at Cambridge University Press & Assessment, Global Advisory Board Member at Endava, and Senior Advisor to Electrify Video Partners. He also sits on the Empiriq Group Advisory Board, collaborating with global data and technology leaders.

A recognised innovator, Orlando was named a World AI Top 50 Innovator in 2022 and received the Professor Derek Holder Lifetime Achievement Award in 2023 for his contributions to the data industry. Ranked #1 in the 2019 DataIQ 100, he continues to influence how businesses approach AI and ethics. As a keynote speaker, Orlando connects with virtual audiences around the world, translating technical complexity into clear, practical lessons. His talks on data ethics, AI adoption and digital leadership are valued for their honesty, intelligence and real-world relevance. Every session leaves audiences better equipped to use technology not just intelligently, but responsibly.