Samantha Clarke

Samantha Clarke is a globally recognised neuroaesthetician, changemaker and keynote speaker represented by Virtual Speakers. With a warm, practical style, Samantha empowers organisations to create meaningful workplace cultures rooted in wellbeing, creativity and emotional intelligence. Her unique approach blends neuroscience, psychology and design thinking, helping teams and leaders improve performance without sacrificing happiness. Whether addressing thousands online or running intimate workshops, Samantha leaves audiences feeling seen, energised and equipped with real tools for change.

Starting her career in the fashion and retail industries, Samantha founded Zukuri Consulting in 2006, advising lifestyle brands on consumer trends. She later served as Retail Trend and Innovation Consultant for State of Play and as a Style and Personal Brand Consultant at Zukuri UnLtd. In 2014, Samantha launched her own consultancy, Samantha &, which has grown into a global hub for leadership development, culture design and happiness at work. Alongside this, she became a Faculty Member of The School of Life, a Lecturer and Facilitator for Simon Sinek Inc., and a Positive Psychologist and Coach for Beam, supporting individuals through complex life and career transitions.

Samantha has worked with a long list of world-class clients, including Accenture, Samsung, Pinterest, Virgin, JP Morgan, Harrods, Nespresso, Pizza Hut and LVMH. She is the author of the bestselling book Love It Or Leave It, and the host of the podcast by the same name. Her TEDx talk, Are You Ready to Break Up With Work?, has sparked wide engagement, offering a refreshing take on burnout, purpose and sustainable success. Samantha’s insights have been featured in Forbes, Elle, The Guardian, The Times, BBC Woman’s Hour and Fast Company, and she has spoken alongside global leaders such as Hillary Rodham Clinton, who praised her work publicly.

Having lived with sickle cell anaemia and chronic pain, Samantha’s approach is deeply personal. She connects lived experience with academic and professional insight, giving her keynotes a balance of empathy and practical application. Her popular keynote topics include “Be Happy First,” “Neuroaesthetics & Innovation,” “How to Be a Changemaker,” and “Navigating Transitions”. In recognition of her impact, Samantha was named one of the Top Future of Work Speakers for 2025, and continues to lead the conversation on how organisations can thrive by putting people first.